Connecting Farms To Homes With Transparency
Empowering Farmers Through
Smart Digital Kiosk
Name:
Fresh O Kiosk
Categories:
Fresh Vegetable App
Location:
UAE
Date:
2020
Live
The Challenge
During the COVID-19 lockdown, farmers across India faced a severe supply chain disconnect — their fresh produce was being wasted due to transportation restrictions and lack of access to markets.
At the same time, panic buying by consumers led to shortages and inflated prices of essential food items.
Key issues included:
Broken supply and delivery chain
Restricted operation hours and travel via e-passes
Limited manpower and logistics
Perishable goods at risk of being wasted
No real-time visibility of supply and demand
This created a chaotic situation for both farmers and consumers, with inconsistent order management and unbalanced availability of goods.
The Solution
WisdomTooths responded quickly by combining technology, research, and local networks to bridge the gap between farmers and customers.
Implementation Steps:
Created Google Forms for farmers and consumers and shared them via WhatsApp groups to manage orders in real time.
Studied major grocery platforms like BigBasket, Talabat, Amazon Now, and Flipkart Pantry to understand their strengths and weaknesses during the crisis.
Mapped these learnings into Google Sheets, creating an Eco Concept Dashboard to manage supply-demand visibility and prevent panic buying.
Developed Android apps for customers, vendors, and admins — enabling smooth online ordering, real-time tracking, and efficient vendor management.
Launched a pilot program with a few vendors and apartments, which successfully scaled to 35 apartments and 7 vendors across Bengaluru within a month.
The Results
The digital transformation delivered measurable and social impact within a short time.
Key Outcomes:
- Win–Win for Farmers and Customers — Farmers sold directly to consumers, and households received fresh produce at fair prices.
- Faster Delivery and High-Quality Produce — Reduced middlemen, improved speed and quality.
- Exact Demand Estimation — Optimized supply chain using real-time data.
- Business Continuity During Lockdown — Enabled contactless and safe deliveries.
- Community Empowerment — Supported rural women artisans through a partnership with Wild Ideas (Lagom World) — 100% organic, handmade products made by women’s cooperatives.
About Fresh O Kiosk
Fresh O’Kiosk is an online platform that connects farmers and consumers directly through a transparent and digital marketplace.
The brand focuses on:
Delivering fresh fruits, vegetables, and essential items at the best prices
Building a “Vocal for Local” ecosystem
Supporting farmers, artisans, and eco-friendly product makers
Promoting transparency and traceability in every transaction
Fresh O’Kiosk was conceptualized to help both sides of the supply chain — ensuring fair income for farmers and quality produce for households.
Technologies
GET IN TOUCH
Let's discuss your
next big idea
We would love to meet with you, either virtually or in person, to talk about your business needs. Contact us to set up a meeting at your convenience.
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Location Bengaluru, India | Texas, US
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Phone +91 7411011006
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Email admin@wisdomtooths.com